Focus Sound - Brand Identity Project

This project presents the complete brand identity system for Focus Sound, an audio product company designed to connect with youth and young adult audiences. The brand captures the spirit of a bold, vibrant, and energetic lifestyle, reflecting the confidence and creativity of its target market.

At the core of the identity is the logo, inspired by the word Focus, which shares a similar pronunciation with fox. The design features a stylized fox silhouette, with its tail transforming into a sound wave—symbolizing energy, movement, and sound in motion.

The brand identity package includes a wide range of touchpoints, such as logo design, two business card variations, notebook design, invoice, envelope, staff t-shirt, ID card, pin, sticker set, packaging design, merchandise collection, and a concept for LED advertising display.

This comprehensive system establishes a consistent and engaging brand experience that reflects the lifestyle and values of Focus Sound’s target audience.